Tania Muser

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6 floral installations at the Milan design week

Every April Milan opens its doors to the design week and events of “Fuorisalone”.

For me the Fuorisalone has became an absolute must. In this edition two elements that immediately caught my attention were: flowers and the combination between modern and antique.

As soon as I arrived I went straight  to see the Danish brand “Hay” which was hosted at Palazzo Clerici. The Nordic style was perfectly integrated in the magnificent neoclassical rooms decorated with marble and golden stuccos. The floral arrangements added a cosy atmosphere to the grandeur of the palace.

Moving on I stopped at the baroque Palazzo Litta, that held the installation  “Temple in the forest” designed by the London studio of Asif Kahn.

Next I was taken by surprise by the pop up store that Raw had created especially for the Fuorisalone. The new collection of floral fabric born from the collaboration of the amercan brand John Derian and the English  Designer Guild, had a very romantic feel.  Intense pink flowers styled by “Flo” were surrounded by candles to set the scene.

Arriving in Piazza Duomo I went to see Tiffany’s shop windows. For this occasion Tiffany had asked 5 artists to create a special installation in a silver greenhouse. When I stepped inside I was immediately enchanted by a spectacular curtain of flowers displayed before me.

In the afternoon there were 2 palaces to visit.

In Palazzo Serbelloni’s courtyard there was the “Swarosky palace”. Upon entering I marveled at the effect of the glittering dancing lights everywhere.

On the first floor of Palazzo Serbelloni I was blown away by the incredible and stunning floral arrangements created by Christian Tortu for  the Danish brand Gubi. The choice of colours, flowers and natural elements from the vegetable world were perfectly matched with the awesome rooms and furniture.

To end this amazing day I visited the installation created for Louis Vitton at Palazzo Bocconi. Just inside the courtyard was the incredible Hexacube House “Bubble house” designed by the Greek designer Goerge Candilllis in 1970. Stepping inside the palace, at the top of a majestic staircase I was welcomed by a cascade of 10.000 paper flowers.

Did you have any chance to visit the Fuori salone? Let me know what surprised you most!