6 floral installations at the Milan design week

 
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Every April Milan opens its doors to the design week and events of “Fuorisalone”.

For me the Fuorisalone has became an absolute must. In this edition two elements that immediately caught my attention were: flowers and the combination between modern and antique.

As soon as I arrived I went straight  to see the Danish brand “Hay” which was hosted at Palazzo Clerici. The Nordic style was perfectly integrated in the magnificent neoclassical rooms decorated with marble and golden stuccos. The floral arrangements added a cosy atmosphere to the grandeur of the palace.

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Moving on I stopped at the baroque Palazzo Litta, that held the installation  “Temple in the forest” designed by the London studio of Asif Kahn.

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Next I was taken by surprise by the pop up store that Raw had created especially for the Fuorisalone. The new collection of floral fabric born from the collaboration of the amercan brand John Derian and the English  Designer Guild, had a very romantic feel.  Intense pink flowers styled by “Flo” were surrounded by candles to set the scene.

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Arriving in Piazza Duomo I went to see Tiffany’s shop windows. For this occasion Tiffany had asked 5 artists to create a special installation in a silver greenhouse. When I stepped inside I was immediately enchanted by a spectacular curtain of flowers displayed before me.

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In the afternoon there were 2 palaces to visit.

In Palazzo Serbelloni’s courtyard there was the “Swarosky palace”. Upon entering I marveled at the effect of the glittering dancing lights everywhere.

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On the first floor of Palazzo Serbelloni I was blown away by the incredible and stunning floral arrangements created by Christian Tortu for  the Danish brand Gubi. The choice of colours, flowers and natural elements from the vegetable world were perfectly matched with the awesome rooms and furniture.

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To end this amazing day I visited the installation created for Louis Vitton at Palazzo Bocconi. Just inside the courtyard was the incredible Hexacube House “Bubble house” designed by the Greek designer Goerge Candilllis in 1970. Stepping inside the palace, at the top of a majestic staircase I was welcomed by a cascade of 10.000 paper flowers.

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Did you have any chance to visit the Fuori salone? Let me know what surprised you most!

 

4 essential floral design rules to create yours decorations

 
 

As Christmas time is approaching, I would like to share with you 4 essential floral design rules which can be very useful for decorating the Christmas dinner table or even for a birthday party or a wedding.

To show you what I mean let’s take an example of a creation I made in February. The task was to create a complete inspirational scenery for a wedding setting.

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1. COLOUR

The first rule is to choose a colour or a palette of colours (my advice maximum 3). It will be then easier to make all the other choices. Possible colour combinations can be based on tones, contrasting colours or even neighbouring colours on the colour wheel.

For this particular work I chose a delicate pink and white palette with neutral green as a base. Be careful not to gather too many colours as there is no place for the eye to rest.

2. MOODBOARD

It’s essential to create a moodboard in order to find out your tastes, ideas and style. Different types of magazines are great for providing inspiration. Pinterest is fantastic for helping you wrap up your ideas. The important thing is to go with the flow and not have too many preconceptions. Have a look at my Christmas board on Pinterest.

3. LESS IS MORE

It’s important to keep in mind the location and what is at your disposal. Remember to keep it well balanced and don’t go overboard: less is more. Try to focus your attention on one element which could be either the flowers, the tablecloth colour or the place setting, the others elements will be the backdrop.

4. CONTEXTUALIZE

Always keep in mind where you are going to do your creation, the colours that are already there, the interior design, the style and what you have. For example, for your wedding if you’ve already chosen the location, the style of all the floral decorations has to be in harmony with the setting.

Just going back to the scene I created in February my starting point for every single choice was a big glass wall. I imagined it to be a corner of a country winter garden, so the style was romantic with a vintage accent.

In a nutshell, always follow these rules whether it to be a dinner with friends, a photo shoot or any special event.

In the next post I’ll be giving you some ideas on how to decorate your home for Christmas.

Let me know what you think!

The location and all materials are from Ambroso.
Marco Bravi was the photographer.

 
 

floral arrangements for an event in Villa Allegrini

 
 

Every spring the Valpolicella area famous for its amazing wines comes alive for the Vinitaly wine exhibition. I was asked by the prestigious Allegrini Estates to create all the floral arrangements for the event.

During the Vinitaly exhibition Allegrini was presenting their new label for their La Grola red wine. The inspiration for the label was the “Composition VI” of Kandinsky painting. The floral installations were going to be the background for both the stand and the soirees at Villa Allegrini. Looking at the Kandinsky painting I let myself be transported and chose two colour palettes based on red and pink.

I used the effervescent and energetic red pallet to create a positive vibe at the stand. The Gloriosa Rotschild was an absolute showstopper. For the elegant, stylish evenings at the villa the pale, feminine pink “Quicksand” rose added a delicate and timeless touch.

The spring flowers of ranunculus in a variety of shades and multiple varieties of tulips and anemones held the supporting role in this beautiful creation.

To highlight the beauty and style of the flowers in the Villa I used transparent glass vases, candles and mirrors. The transparency of the vases, the sparkling candles and the reflections from the mirrors create a magical and evocative atmosphere.

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All the amazing pictures are by Marco Bravi!